High priest of PR (BILD-Zeitung, 2009) – Moritz Hunzinger, a star in the Public Relations business, Political Communication and Crisis Communication (SWR, German radio station, 2004) – Moritz Hunzinger recognized the high significance of communications for the future of our economy and our society and has been working with special creativity in this field (Federal Chancellor Dr. Dr. h.c. mult. Helmut Kohl, 1996) – Hunzinger is one of the best (President Dr. Christopher Pleister, German Association of the Cooperative Banking Group, 2000) – It's clear that Moritz Hunzinger is, by far, the best-known personality in the PR business (Horizont, 2003) – Lobbying. No one knows more about this subject than Moritz Hunzinger (kress, 2005) – Moritz Hunzinger: Germany's best known PR man (Hamburger Morgenpost, 2005) – Moritz Hunzinger is one of the most admired entrepreneurs in the Republic, and deservedly so (Vice-President of the European Parliament Dr. Ingo Friedrich MEP, 2002) – Learning from Moritz Hunzinger means seizing the positive aspects of life, - Smart PR professional (Der Spiegel, 2001/2002) - Moritz Hunzinger. Can do everything, knows everything, can fix everything. A PR genius. A master player of social networks, knows everyone and every single person, and feels at home in every situation (BILD-Zeitung, 2007) - PR legend (W&V Süddeutscher Verlag, 2009) - You were the first to discover how to bring business together with politics, with the clear idea of doing so. That's lobbying. (Sandra Maischberger, ARD-Anchorwoman, 2012) - Moritz Hunzinger is one of the best contact brokers in Germany (Märkische Allgemeine, 2012) - No-one forgets a Hunzinger (PR-Magazin, 2012) - PR-professional (Focus, 2012)





Hon. Senator Prof. Dr. h.c. Moritz Hunzinger
Honorary Professor of Public Relations and Communication
CEO Emeritus (1979-2004) of Action Press Holding AG - previously Hunzinger Information AG
Media Entrepreneur
 
Moritz Hunzinger, one of the most senior entrepreneurs in the communications business in Germany, was born in Frankfurt on January 26, 1959 (rom. cath.). He attended schools in Frankfurt, St. Gallen (Switzerland) and the Valley Forge Military Academy in the USA where he was graduated in 1977. After returning to Germany his early communications career took him to McCann, J. Walter Thompson, Foote, Cone & Belding and Nord-West-Ring. In 1979 he founded the parent company of Action Press Holding AG, which was previously known as Hunzinger Information AG. He was CEO of this firm.
After exactly 25 years, Moritz Hunzinger concluded his professional activities as a Public Relations expert in the broad sectors of business, society, science and politics. Thanks to his efforts 1,500 press conferences, 500 parliamentary evenings and 150 political salons took place under his direction, and with strong message-placing power. The book "My Foreign Affairs – 25 Years of PR Work", which has been almost completed, will be re-leased at an appropriate time.
In addition to his other interests, Hunzinger is engaged in researching new formats of effective and economically reasonable public relations activities as well as the qualification and orientation of elites in this profession.
Moritz Hunzinger was awarded the Knight's Cross of the Order of Merit of the Federal Republic of Germany (1999) and the Medal of Honor of the German Armed Forces by the Federal Minister of Defense (1998). He was appointed as Honorary Senator by the Ukrainian Free University (2008), holds an Honorary Doctorate by the Wisconsin International University Ukraine and holds an Honorary Doctorate by the National Pedagogical Dragomanov University (2009), awarded by His Excellency The First President of Ukraine, Prof. Dr. h.c. Leonid Makarovyc Kravcuk, in Kiev/Ukraine. He is an Honorary Professor of Public Relations and Communication.
His name is entered in the "Guinness Book of Records" (1986). Among other decorations, he was presented with: the Certificate of Gratitude of the German Emergency Corps of the Order of Malta (1992); the Bronze Badge of Honour of the CDU, the Silver Badge of Honour of the CDA, the Golden Badge of Honour of the Union of German Locomotive Enginemen (2002); the Silver Needle of the Professional Association of Public Relations of the German Public Relations Association (2004); German award for communications design "Highest Level of Design Quality" presented by the Design Center of North Rhine-Westphalia (2000); "Typographic Excellence" award from the Type Directors Club (1999); as well as honours bestowed by the Minister President of Serbia (2001), the President of Rumania (1997) and the first President of Ukraine (2010). Honorary Member of the India Business Group (IBG), Mumbai, India.

1979 to 2004: 25 years of providing creative solutions for dealing with Public Opinion
Under the management team of the Members of the Board, Moritz Hunzinger and Menno Smid, Hunzinger Information AG, which was founded in 1979, (renamed in 2004 as Action Press Holding AG; Company Presentation 2004 via info@hunzinger.de) ran the following three business groups with impressive results: Hunzinger PR (Frankfurt and Berlin), a major provider of PR services with a network of correspondents throughout eastern Europe that was active in establishing successful business relationships, and experienced in over 40 IPOs. action press (Hamburg), one of the world's leading stock photo agencies; infas (Bonn), a renowned opinion research institute. In 1998, Hunzinger Information AG went public and became one of the pioneers of the German New Market segment of the Stock Exchange. The issue was oversubscribed 310 times - unfulfilled demand for shares totaled € 3.25 billion - making the Hunzinger Information AG IPO one of the most coveted stock offerings ever. In April 2004, following differences with Bolko Hoffman, the new company's major shareholder, who began investing in the company in 2002, Moritz Hunzinger resigned after 25 years as Chairman and CEO of Hunzinger Information, Managing Director of Hunzinger PR, Chief Executive Officer of action press, and Chairman of the Supervisory Board of infas Institute for Applied Social Science. At that time the Group employed over 1,600 persons in 30 countries, of which 125 were staff members in Germany.
"The Supervisory Board thanks the chairman of the Managing Board, Moritz Hunzinger, for his efforts that were oriented for the shareholders' benefit and for his humane and respectful cooperation" (Prime Minister of East Germany and Federal Minister of Germany ret. Dr. h.c. Lothar de Maizière, Chairman of the Supervisory Board of Hunzinger Information AG, March 2004). "Hoffmann was able to unseat the PR strategist Moritz Hunzinger, but only by purchasing the company" (WirtschaftsWoche, German business weekly magazine, 2004)
Additional activities
Lecturer for many years
Deputy Chairman of the Supervisory Board of the Brocard Group GmbH & Co. KGaA, the leading perfume retailers in Ukraine and Russia
Member of the Supervisory Board of the European Academy for Advanced Scientific Studies GmbH
Member of the Advisory Board of the Lower Saxony Association of Educational Works

Member of the Board of Trustees of German Wholesale and Foreign Trade

Former national treasurer of the CDU Social Committee (CDA), and their trustee until 2004; Chairman of the Board of Trustees of the Association for Parliamentary Informational Travel; Member of the Board of Trustees of the Citizens Committee Paulskirche 1848, the Anne Frank Youth Center, the German Sports Aid Foundation, and the German Wholesale and Foreign Trade Association; Special adviser to the European Commission for Industrial Cooperation with special regard to Central and Eastern European countries; Chairman of the Supervisory Boards of various companies such as infas Institute for Applied Social Science, MBB Security Cars (previously the Protective Engineering and Special Vehicles Division of DaimlerChrysler), SMA Spezialmaschinenbau Holding, Member of the Supervisory Boards of Concordia Versicherungs-Gesellschaft a. G. (Insurance), WIGE Media and Schenker-Rhenus Travel Co.; Member of the Board of Management of Deutschen Gesellschaft für Logistik; Member of the Advisory Boards of Private Equity companies such as Alpinvest Holding, Alpinvest Germany, NIB Capital Private Equity, and the Berlin Capital City Initiative; A lecture hall was named in his honour at the University European Business School (EBS); years of service as an honorary Administrative Judge at the Adminstrative Court in Frankfurt
Reference projects
Launch of the Swatch watch (giant watch draped over the side of a Frankfurt sky-scraper), which led to an entry in the 1986 "Guinness Book of Records"
Initiated the first contacts on behalf of ABN AMRO to manage the EUR 500 million acquisition of Hemofarm AG, one of the most important generic pharmaceutical companies in Eastern Europe, by Stada Arzneimittel AG; this was the biggest purchase in the company's history
Media work undertaken during the reunification of Germany for the first freely elected Prime Minister in the GDR, Dr. h.c. Lothar de Maizière.
Media work for the then opposition leaders of Romania and Serbia, who subsequently became the President of Romania Prof. Dr. Emil Constantinescu and Prime Minister Prof. Dr. Zoran Djindjic in Serbia
 
Also see: "Moritz Hunzinger's information campaign for a democratic Serbia" in the book "Operation Balkan - The Information wars for Ex-Yugoslavia" by Prof. Dr. Jörg Becker (KomTech-Institut) and Mira Beham, foreword by Dr. Jürgen Todenhöfer, Nomos-Verlag; supported by the Rosa-Luxemburg Foundation, und Moritz Hunzinger
Successfully supported Kleinwort Benson's efforts to obtain privatization mandates from Deutsche Telekom and Deutsche Lufthansa
PR and policy advice in connection with the first-time acquisition of a state-owned energy company, Bewag, in Berlin by a foreign company, Southern Energy
PR advice to counter the planned hostile take-over of Telecom Italia by Deutsche Telekom
Initiation and advisory role for the M&A projects Schenker-Rhenus/American Express, Thyssen Industrie/Kuka Defence Systemes, Thyssen Elevator/ESA, Thyssen Krupp Materials & Services/Peiniger Group/AGIV; Mediation Blohm + Voss/Renk
Accompanied the German Minister of Defence, Prof. Rudolf Scharping, MP, on his Christmas visit in Kosovo, together with action press, during the hostilities in 1999. Also present: the Russian Minister of Defence Marshall Prof. Igor Sergeev
PR advice on behalf of the largest ever conducted German-Russian Business devel-opment agreement between BASF, Gazprom and Wintershall. Edited and published the "Wintershall Chronicle" to present this major cooperation deal in the energy industry
Moritz Hunzinger initiates the take over of Deutsche Transportbank, American Express Bank starts business in Germany.
PR advice on behalf of the member of the EU Commission, Prof. Dr. Dr. h.c. mult. Martin Bangemann, former National Chairman of the Liberal Party FDP, Vice-President of the European Commission and Federal Minister of Economy, on the occasion of his move to Telefónica, Madrid
PR advice for the IPO of SGL Carbon on the New York Stock Exchange; SGL Carbon was the second German company after DaimlerChrysler to have their shares traded on the New York Stock Exchange
PR advice to the law offices of Dr. Dr. Batliner & Partner in Liechtenstein and his senior partner, Royal Commerce Councillor Prof. Dr. Dr. Herbert Batliner
Representation of WCM and their majority owner, the Karl Ehlerding family, in connection with the CDU donations affair
Introduction of his Excellency, the Federal Chancellor of the Republic of Austria, Dr. Wolfgang Schüssel, to the financial community in Frankfurt, per an invitation by Hilmar Kopper, Chairman of the Supervisory Board of Deutsche Bank and DaimlerChrysler
First press conference of the victorious leader of the Democratic Party and newly elected Serbian Prime Minister Prof. Dr. Zoran Djindjic, after the first free elections in Yugoslavia
PR Services for Microsoft founder Bill Gates on the occasion of the exhibition of Leonardo da Vinci's Codice Leicester in Munich, attended by the Prime Minister of Bavaria, Dr. Edmund Stoiber



Bavarias Prime Minister Dr. Edmund Stoiber, Moritz Hunzinger and Microsoft founder Bill Gates
Arrangement of the first meeting of a representative of the Vatican in liberated Yugoslavia: His Excellence Archbishop Dr. theol. Paul Josef Cordes, President of the Pontifical Council "Cor Unum", the Vatican office that promotes charitable giving and distributes aid, entered into discussions with Serbia's Prime Minister Prof. Dr. Zoran Djindjic regarding the efforts of the Catholic Church in the field of welfare, education and healthcare in order to reconstitute a peaceful cohabitation in the country
Provided advice to Carrie M. Otto (Miami) and her attorney Samuel I. Burstyn, Esq. (Miami) and Susanne von Eichel (Frankfurt am Main) in connection with the public communications surround-ing her divorce from Alexander Otto, heir to a Hamburg mail-order house fortune
Provided advice to Bernard Tapie (Groupe Bernard Tapie) – a French businessman who was also the president of Olympic Marseille, a soccer team and French Minister for Urban Development – in connection with his role as majority shareholder in Adidas, a maker of sportswear.
Organization and conduct of a visit of Petra Roth, mayor of Frankfurt, to New York City where she met the mayor of New York, Rudolph Giuliani, KBE.
PR for the market launch of edunite™, the most modern educational administrative software in Europe, Also awarded the prestigeous "Microsoft .NET Solutions Award 2004" software prize and the 2005 German Educational Software prize "digita".
Initiation, production and presentation of numerous book projects, such as
   
"BMW – Zukunft made in Germany" [BMW - future made in Germany] with Dipl.-Ing. Dr. E.h. Bernd Pischetsrieder, the inventor of the computer Prof. Dipl.-Ing. Dr. h.c. mult. Konrad Zuse, the editor of Frankfurter Allgemeine Zeitung (FAZ) Jürgen Jeske, the Nobel prize winner Prof. Dr. Georg Bednorz and Ulrich Wickert (ARD-Tagesthemen)
   
"Vision 21" and "Chancengesellschaft" [Opportunity Society] by the Prime Minister of the State of Hesse, Roland Koch, member of the state parliament (Landtag)
   
Standard work "Chemie" [Chemistry] by the Chairman of the Managing Board of Degussa Prof. Dr. Dr. h.c. Utz-Hellmuth Felcht with the Federal Minister of Research Edelgard Bulmahn, MP
   
"Neue Wege in der Arbeitswelt - Manpower als Humankapital" [New ways in the working world - Manpower as human capital] by the General Manager of Man-power, Diethelm Bender and presented by Dr. Guido Westerwelle, MP, and Chair-man of the FDP political party
   
"KFOR – Streitkräfte für den Frieden. Tagesbuch des deutschen Kommandeurs im Kosovo" [KFOR – Armed forces for peace. Diary of the German commander in Kosovo] by General Dr. Dr. h.c. Klaus Reinhardt, presented by Dr. Richard Freiherr von Weizsäcker, Former Federal President of Germany.
   
"Mut zum Dialog – Wege zu einer Europäischen Industriepolitik" [Courage for dialogue – ways to a European industrial policy] by Prof. Dr. Dr. h.c. mult. Martin Bangemann, Vice President of the European Union Commission
   
"Politik im Medienzirkus" [Politics in the media circus] by Ludger Reuber, Ministerial Director and Press Relations Officer of many years to the Federal Minister of Labor Dr. Norbert Blüm, MP
   
"Chancengemeinschaft" [Community of chances] by the Honorary Consul Prof. Dr. Dr. h.c. Rüdiger Freiherr von Rosen, Deutsches Aktien-Institut [German Shares Institute]
The President of Germany has awarded Moritz Hunzinger Knight of the Order of Merit of the Federal Republic of Germany. The Order of Merit is the only German honor that may be awarded in all fields of endeavor and is the highest tribute the Federal Republic of Germany can pay to individuals for services to the nation. The Order of Merit may be awarded to Germans as well as foreigners for achievements in the political, economic, social or intellectual realm and for all kinds of outstanding services to the nation in the field of social, charitable or philanthropic work.
 
  At the presentation of the Bundesverdienstkreuz from left to right:
Prime Minister of the German Democratic Republic (Former East Germany) and Federal Minister of the reunited Germany Dr. Lothar de Maizière, Moritz Hunzinger (Center) and Vice-President of the European Commission and Federal Minister of Economics of Germany Prof. Dr. Dr. Martin Bangemann.
   
 
  The Chancellor of the Federal Republic of Germany and Chairwoman of the Christian Democratic Union Germany (CDU) Dr. Angela Merkel
Contact
   
Hon. Senator Prof. Dr. h.c. Dr. h.c. Moritz Hunzinger
Honorary Professor of Public Relations and Communication

Germany, 60318 Frankfurt am Main, Hunzinger-Townhouse, Wielandstr. 3
Phone +49 (0) 69/15 20 03-20, Fax +49 (0) 69/15 20 03-33
Mobile +49 (0) 171 603 33 20, mh@hunzinger.de, www.hunzinger.de
Skype: moritzhunzinger


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